We are here to deliver high quality clothing that is made in America, custom to your style, all at a fair price. We started with suits, have added shirts and outerwear, and are on the lookout for more. If you know some manufacturers that might fit the Tailored Forward model, please send us a note at email@example.com.
So, why did we start with suits? There are lots of options right now for 'custom' suiting that focus on fast delivery, low prices, fancy fitting apps or slick websites. However, every option we saw cut corners we didn't want to cut... pushy salespeople, cheap fabrics, questionable labor, super trendy touches that will change next season. Fast fashion has no place in a healthy retail system, especially custom suiting intended to last years if not decades.
The only options we really liked were far above our price range. Here is what we were looking for:
Local - We believed that making things at home makes more sense in a lot of ways
Timeless - We wanted classic forms with updated fits that we can proudly wear for years
High Quality - We valued craftsmanship that will ensure that long lifetime of frequent wear
Low Cost - We needed to keep things inexpensive so we could afford these ourselves
Since that combination didn't exist, we made Tailored Forward.
Now, we can order our own suits, made to measure, tailored to our style, in any of 3,000+ fabrics, made in America at a price just less than half of what we would pay in traditional brick and mortar tailoring shops. As an example, our $750 suits run about $1,600 to $2,000 in stores. Not suits like ours... the same suit, same fabric, same manufacturer... different price. The people making your suits get the same pay whether you buy them from Tailored Forward or walk into a store downtown.
So, why aren't we charging $2,000, too? Well, we wanted to price these so we could afford them and make it compelling enough that folks would be willing to consider us right along side all the brands we checked out ourselves. Made in America is a great draw... but I doubt that alone can justify more than 2x the price. It also helps that we don't have a big rent payment on a retail space... and in San Francisco, that's a big price tag. We don't have a staff to pay... it's just us and we have day jobs. We aren't going to carry inventory since everything is made to your specs after you order. We aren't going to have any big ad campaigns, likely just social media and maybe some basic SEM. We are intentionally keeping things basic in order to keep the prices fair for everyone.
A note on alterations... here's the story of Nathan's first Tailored Forward suit: My very first suit came in and, like a kid on Christmas, I tore into the box and looked it over. Everything looked great - the 100% linen fabric was a great plaid of bright blue and rich browns, the unlined construction made it perfect for summer, the sleeves and bottom hem of the jacket lined up like I like and the pattern matching throughout was stellar. I made the most of the custom alterations and tightened everything up... For the jacket, I raised the armhole, trimmed the arms down, slimmed the waist, lengthened the arms and shortened the overall length. The very snug fit was exactly what I wanted. The pants were slimmed way down as well... to the point of being dangerously tight. Dancing was not in my future... nor was bending over to tie my shoes.
I took them to a tailor and $80 later the pants are still rather slim but good to go... and the kicker... it was totally my fault. If I had ordered my suit at a brick and mortar, and paid double the price, they probably would have talked me into ordering a size up or done the alterations for me for free, but I'd rather pay a fair price and cover the cost of my mistakes myself. So, I learned an $80 lesson and the second suit I ordered fit me right out of the box, no tailoring required.
The advice I would share from this: Order whatever you want, but err on the high side with your measures. It is much easier for a tailor to take things in than let them out.